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CP-Uoriki established to bring premium fresh fish and seafood from Japan to discerning consumers in Thailand

CPFGS kicks off with the establishment of a joint venture, namely CP-Uoriki Co., Ltd., with Uoriki Co., Ltd., a fish wholesaler in Japan. The joint venture will import various types of fish from fresh markets across Japan for Thai consumers. The first outlet will be opened at Lotus Sukhumvit 50 in August 2023.  

CPF Global Food Solution Public Company Limited or CPFGS, a business unit of Charoen Pokphand Foods Public Company Limited (CPF) responsible for domestic distribution of fresh and processed food products, has reached a deal with Uoriki Co., Ltd., the No.1 fresh fish retailer in Japan, to establish a joint venture namely CP-Uoriki Co., Ltd. The joint venture will import fresh fish from Japanese markets to entice Thai consumers with typical Japanese-styled freshness.  Joining the the joint venture agreement signing ceremony at CP Tower Silom in Bangkok, Thailand are Mr. Prasit Boondoungprasert, Chief Executive Officer of CPF; Mr. Masayuki Yamada, President of Uroriki; Mr. Sujarijt Mayalarp, President of CPFGS; and executives of both parties.  

Mr. Prasit Boondoungprasert, Chief Executive Officer of CPF and a director of CPFGS, said that under CPF’s aspiration to deliver the best food for the good health of all Thais, fish is the first choice of protein and the world’s best fish is from Japan, a land of raw fish and the largest numbers of fish species in the world. He thanked Uoriki and Mr. Masayuki Yamada for their trust in CPFGS and let the company introduce the Japanese food culture and Japanese-standard sushi and other products to Thai consumers, so that they can enjoy the authentic Japanese taste. 

CP-Uoriki synergizes CPFGS’s strength in distribution with almost 100 years of Uoriki’s mastery in fresh fish and seafood. Through the combined strengths, Thai consumers can experience premium fish and seafood without flying to Japan, in line with our sustainability goal. And we will work together in further expanding this business in Thiland and other countries,” said Mr. Prasit.  

Aspiring to achieve sustainable operations, CP-Uoriki follows the Japanese tradition. It will import seasonally available fish and the different types of fish will introduce new experiences. The tradition supports farmers by buying fish directly from them for price stability. It also promotes seasonal fish and stabilizes the balance of nature as each fish has ample time to grow.   

Mr. Masayuki Yamada, President of Uoriki Co., Ltd. – a leading supplier and wholesaler of premium fresh fish and seafood in Japan for more than 100 years with generations’ matery in the selection for the freshest and highest quality fish, said that the joint venture marks the mutual trust between Uoriki and CPFGS. The joint venture will bring fresh seafood from Japan to Thai consumers, giving them an access to fresh, clean and delicious fish from Sea of Japan. They will learn about the traditional way to eat sushi, particularly maguro or Japanese tuna. The sushi, frozen or chilled, is maintained under temperature control from the point of production to transportation, to assure Thai consumers of the freshness.   

CP-Uoriki will distribute chilled and frozen seafood, sushi, sashimi, maki and seasonings as well as processed seafood products.  The first outlet will be opened at Lotus Supercenter Sukhumvit 50 in August 2023. Four outlets are planned for 2023 and the number will be raised to 20 in 2024.   

•CPF Global Food Solution Public Company Limited (CPFGS) is a supplier of fresh and processed food products in Thailand and overseas, being a business unit of CP Food Group. Its distribution network covers fresh markets and moderntrade as well as food service channels. With strong network and business management, it has sourced high quality and safe food products from all corners of the world and supplied to consumers.  

  •Uroriki Co., Ltd. is a producer and distributor of fresh fish and seafood in Japan. Established in 1930, it is the only seafood retailing company listed on the Tokyo Stock Exchange. The company shows its mastery in Japanese food business, through a number of 69 seafood outlets, 13 sushi bars and 14 premium restuarants across Japan as well as plan to penetrate the US market.   

Note: * Charoen Pokphand Foods Public Company Limited (CPF) filed a report to the Stock Exchange of Thailand (SET) on 12 April 2023 that CPF Global Food Solution Public Company Limited or CPFGS (previously named CPF Trading Co., Ltd.) has made the public filiing on its registration statement and the draft prospectus to the Securities and Exchange Commission in order to offer its newly issued ordinary shares in an initial public offering (IPO).nitial public offering (IPO). 


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