Home Food service Fast food Ayam Back! Burger King Celebrates Return of Chicken Fries with Exciting Promos...

Ayam Back! Burger King Celebrates Return of Chicken Fries with Exciting Promos and Activations

This June, expect exciting activities and plenty of limited edition Burger King merchandise up for grabs as you reconnect with the tasty Chicken Fries in both real life and in augmented reality

Singapore, 26 May 2023 – After five clucking years, Burger King’s Chicken Fries have finally returned! Combining the savoury taste of chicken we all know and love with the dippable shape of a traditional french fry, the mouth-watering, beloved snacker will be returning with its iconic packaging to all Burger King outlets islandwide from 30 May onwards, and are also available exclusively on Grab. Be sure to get your hands on them while stocks last!

To celebrate the long-awaited return of the Chicken Fries, Burger King has planned a range of exciting promotions and activations for the month of June. Get ready to meet Chicken Fries both in real life and in augmented reality, and stand a chance to win a treasure trove of limited edition Burger King merchandise!

Let the feast begin!

Get Up Close With the Chicken Fries IRL

This June holiday, Burger King wants you to experience the Chicken Fries in a whole new way! From a roaming caravan packed with exclusive Burger King merch, adorable plushies and other limited-edition goodies, to a larger-than-life Chicken Fries photobooth, this June is set to be a tantalising feast for both your taste buds and your IG feed.

Caravan at SAFRA Choa Chu Kang and Plaza Singapura

Mark your calendars for an unforgettable chicken adventure! From 10 to 11 June, the
Chicken Fries Adventure Caravan will set up camp at SAFRA Choa Chu Kang, followed by
Plaza Singapura from 12 to 18 June. Don’t miss out on this golden opportunity to indulge in delectable Chicken Fries samples and spin the gachapon to win exclusive limited-edition
Burger King merchandise, including the highly sought-after Chicken Fries plushies and
cooler bags. Run, don’t walk to get them all!

Chicken Fries Photobooth

Strike a pose and capture the perfect moment with our one-of-a-kind Chicken Fries
photobooth! This June holiday, be sure to visit our Chicken Fries photobooth at four locations for an exciting experience. With every Chicken Fries purchase, you’ll have the opportunity to snap unforgettable photos and create memories that will last a lifetime. Join us at East Coast Park on 3 and 4 June, SAFRA Choa Chu Kang on 10 and 11 June, Bedok @ Heartbeat on 17 and 18 June, and Jurong Point on 24 and 25 June. Get ready to say “cheese” and cluck it up!

The Chicken Fries Take Over the Internet

Burger King’s cheeky Chicken Fries isn’t just available in real life — he’s hopping onto the
internet as well!

Prepare to dive into a world of virtual chicken fries with our sizzling IG filter game! For a limited time starting from 30 May, try out the new Chicken Fries AR Filter on Instagram and show us your moves. This immersive augmented reality game sees participants catching as many chicken fries as possible to avoid the dynamites and earn the highest score! Challenge your friends and see who has the most clucking good moves. Starting 30
May, visit this link to give the Chicken Fries AR Filter a try for yourself.

Show off your skills on IG Stories by tagging @burgerkingsg, hashtag #ChickenFries and
#AyamBack, and submit a screenshot of your high scores to @burgerkingsg’s DMs for a hance to win amazing Chicken Fries merchandise like the Chicken Fries plush toys and
many more!

Share the #BKCluckingGoodChallenge with your friends and don’t let this clucking good
opportunity slip through your fingers – show off your moves and grasp the chance to win big! Visit Burger King’s social media pages for full details and the latest updates.




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