Vinamilk has recently launched Probi Pedia+ fermented milk drink in Vietnam. Probi Pedia+ targets children to provide them with 65 billion of L. Casei 431 probiotics, B group of vitamins, lysine and zinc to stimulate appetite and improve nutrients to help them gain weight.
Weight and height gain is still an important purchase driver as Vietnamese children are not getting enough nutrition from their everyday diet.
The dairy company has also launched less sugar yogurt products in line with the sugar reduction trend.
