SUBANG JAYA (28 August 2023) – Mister Potato, Malaysia’s number one potato chip brand, has teamed up with the Mobile Legends: Bang Bang Professional League Malaysia (MPL MY) to bring the fun and excitement of the award-winning game to its consumers.
Created by international video game company MOONTON Games, Mobile Legends: Bang Bang (MLBB) is the world’s most popular mobile Multiplayer Online Battle Arena (MOBA) game which brings communities together through teamwork and strategy. The game has an expansive global esports presence, with over one billion installations globally and a player base of 100 million active monthly users. It is the top downloaded game in Malaysia, with an estimate of 5 million active users in the country.
MLBB’s strong presence in Southeast Asia over the years has led to the emergence and growth of five Mobile Legends: Bang Bang Professional Leagues (MPL) running in Malaysia, Singapore, Indonesia, the Philippines, and Cambodia. Mister Potato is the Official Snacking Partner for Season 12 of the MPL MY, Malaysia’s biggest MLBB tournament. The winner of MPL MY will represent the country in the Mobile Legends: Bang Bang M5 World Championship 2023, in December, carrying out the MI5I Malaysia mission of bringing the #pantangmengalah spirit to the international arena. Malaysia will be hosting the first M-Series Wild Card this November.
This new partnership – Mister Potato x MPL MY S12 – is part of Mister Potato’s ongoing collaboration with celebrities and well-known brands from around the globe. This latest campaign introduces the “Alami Rasa Legendary” theme and will run from 14 August to 30 October 2023. Three MLBB characters – Beatrix the Marksman, Lancelot the Assassin and Martis the Fighter – and their skins will be featured on the packaging of Mister Potato’s products, including two limited-edition flavours. The limited-edition products are Mister Potato Syok Wave Hot Chilli Squid and Mister Potato Sour Cream Onion.
Mister Potato Syok Wave Hot Chilli Squid features a new flavour for the brand’s crinkle cut chips – a savoury squid flavour which balances the sweet with the spicy- while Mister Potato Sour Cream Onion introduces the traditional blend of sour cream and fragrant onion to the chips range.
The MPL Malaysia Season 12 tournament is set to run every Friday to Sunday, during the period of 18 August to 8 October 2023. It will be held at Dewan Sri Putra, Bukit Jalil in Kuala Lumpur. Visitors who drop by the Mister Potato booth at the event will be able to win MLBB skins and Diamonds (which are the game currency) and limited-edition Mister Potato x MPL MY S12 merchandise such as t-shirts, sports water bottles, pop sockets and bags with purchase of Mister Potato products.
“The collaboration between Mister Potato and gaming, particularly with a popular game like MLBB is a strategic move for a market leader like us. It allows our brand to tap into a new captive and engaged audience and gain brand visibility in a competitive market through unique marketing campaigns,” said How Yuan Yi, Chief Marketing Officer of MAMEE-Double Decker.
“The e-sports industry has been rapidly growing over the years and this collaboration with the gaming world allows us to reach out to a different audience and the younger demographic while bringing something new and exciting to our existing consumers,” she added.
MLBB fans also stand a chance to win more MLBB Diamonds and skins, and other attractive prizes totalling RM60,000 with the Alami Rasa Legendary contest which will run until 30 October 2023. To qualify for the contest, consumers will need to purchase any Mister Potato product, write their name and IC number on the receipt and send it via WhatsApp to +601156881139.
Mister Potato is giving away two grand prizes of an iPhone 14 Pro and 5,000 MLBB Diamonds and two second prizes of a Secretlab Gaming Chair and 3,000 MLBB Diamonds. There are two third prizes of a Marshall Stanmore II Bluetooth Speaker and 2,000 MLBB Diamonds and two fourth prizes of an iPad (10th Generation) and 1,000 MLBB Diamonds. There are also 60 monthly consolation prizes of RM100 cash and a MLBB Epic character skin.
Participating retailers include major supermarkets, hypermarkets, mini-markets, e-commerce, petrol marts and convenience stores nationwide.
Mister Potato made its debut in 1992 when it introduced Malaysians to their now-favourite muchacho in a sombrero with delicious potato snacks made from quality ingredients. The brand later added a splash of colour to its range in 2017 with the new Purple Sweet Potato Crisps that brought consumers the same crispy savoury goodness but laced with natural sweetness and without any artificial colouring.
The Mister Potato range includes Mister Potato Crisps and Mister Potato Chips. Both Mister Potato crisps, and chips are made from imported potatoes and are cholesterol-free. The brand’s products are sold in canisters and bags. The flavour variants available are:
- Mister Potato Crisps – Original, Hot and Spicy, Sour Cream and Onion, Tomato, Barbeque and Honey Cheese, Sweet Potato, Sweet Potato Corn;
- Mister Potato Chips – Original, Hot & Spicy, Barbeque, Tomato, and Honey Cheese
Mister Potato’s products are available in bag chips as well as canisters and are priced at RM3.20 onwards. They are available at all major supermarkets, hypermarkets, mini-markets, petrol marts and convenience stores nationwide, as well as via MAMEE’s official store on Lazada and Shopee.
For enquiries about Mister Potato Chips, please call the MAMEE-Double Decker toll-free careline at 1-300-22-6263 or send a WhatsApp text to +606-231 6362 between 9am and 5pm from Mondays to Fridays, send an email to [email protected] or visit https://mamee.com/. For further information, follow the brand’s social media accounts on Facebook (www.facebook.com/misterpotatocrisps/) and Instagram (www.instagram.com/misterpotato_my/)