Indonesia’s Nabati Group has launched two new products inspired by goguma, the Korean word for sweet potatoes. Goguma are known for their sweet, soft, and fluffy insides and purple skin. The new products inspired by the Korean goguma ppang or sweet potato bread can be found in the Nextar Cookies, Nabati Wafer, and Ahh Stick lines.
South Korean boy band Enhypen is the brand ambassador for the series. The new goguma series shows how Korean ingredients and flavours can be used to create winning recipes that appeal to young consumers, especially Gen Z.