Charoen Pokphand Group subsidiary CPRAM has introduced a new line of wholesome and nutritious meals for the elderly under the Creator brand. The range includes Seabass Porridge, Rice Noodle with Fish and Black Bean Sauce, Chinese Hotchpotch, Congee with Pork Balls, and Clear Soup with Egg Tofu and Pork.
Starting at THB 59-THB 79, the meals are priced to cater to the spending power of the elderly. This move by CPRAM addresses the growing elderly population, who require more age-appropriate products, including those that are easy to chew and swallow. The next step is to provide equitable access to affordable foods for seniors.
The Creator range, which is free from MSG and high in protein, will be sold in hospital and in modern retail outlets.