Ajinomoto (Thailand) Co has launched AminoMOF, a new mix berry-flavoured dietary supplement designed to support the health of elderly consumers over the age of 60. Formulated with nine essential amino acids, L-Leucine, and fish collagen peptide, AminoMOF is specifically targeted towards the growing elderly population in Thailand, particularly those experiencing sarcopenia, a condition that can impact daily physical performance.
The aging population presents a significant business opportunity for companies that can develop products that promote healthy aging. While direct communication with elderly consumers is crucial, brands should also engage with Gen Xs or older millennials, who often play a key role in purchasing health products for their aging parents.
AminoMOF is available on e-commerce platforms such as Lazada, Line, Facebook, Shopee and TikTok Shop