Ayam Brand Malaysia has launched four new local cooking pastes to make delicious local meals convenient even for novice cooks to prepare cook at home. The new cooking pastes Kurma Paste, Hot Chilli Creamy Coconut Paste, Spicy Tomato Paste, Fish Curry Paste. are free from MSG, flavour enhancers and preservatives.
The Malaysian market for cooking pastes is crowded with various brands, making it a challenging space for companies to succeed. However, Ayam Brand’s growing range of cooking pastes suggests that consumers appreciate the brand’s commitment to quality and deliciousness.
Ayam Brand’s launching of the new cooking pastes coincides with the upcoming Ramadan in March 2024.
