Yeo Hiap Seng (Yeo’s) has introduced a new packaging for its yogurt drink in Malaysia to better communicate the product’s benefits. The front of the pack of Yeogurt yogurt drinks has cues that suggest digestive health, which is an improvement from the earlier design.
Yeogurt yogurt drink now has a new mixed berry flavour, the fifth flavour in the range.
In another development, Yeo’s has launched functional soy milk in Singapore and Cambodia, selling as Yeo’s Immuno Soymilk in Singapore and Yeo’s Immuni Soymilk in Cambodia.
In Cambodia, Yeo’s Soy Immuniti is made from 100% freshly extracted Canadian whole soybeans and is packed full of goodness thanks to the extra Vitamin B6 and zinc added to each can. Yeo’s Soy Immunito highlights calcium, B6 and zinc on front-of-pack in Singapore.
Yeo’s Immuno Soymilk has received Jakim’s halal certification in Malaysia, which means it will be launched in Malaysia soon.
Yeo’s is using the new functional soy milk to revitalise the soy milk category, which has seen better days.
