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Habib Celebrates Heritage And Close Bonds This Raya With The Art Of Anyaman, A Symbol Of Connection For Rantaian Kasih Di Aidilfitri 2024

Kuala Lumpur, 28 February 2024 – HABIB, Malaysian premier jeweller, continues its legacy by honouring Malaysia’s cultural heritage. Celebrating this year’s theme of Anyaman, HABIB once again illuminates the significance of strong familial bonds in conjunction with its annual Raya campaign known as “Rantaian Kasih” or the ties that bind. HABIB welcomes all to HABIB showrooms across Malaysia to explore the latest
collections in celebration of the upcoming Raya festivities.

Group Photo of Dato Sri Meer Habib, Group Executive Chairman of HABIB with the faces of Rantaian Kasih 2024 and models

Today, at The St. Regis Kuala Lumpur, HABIB held a preview event for the Rantaian Kasih 2024 Campaign, graced by invited guests, members of the media, and local celebrities. The event commenced with an opening speech by the Executive Chairman of HABIB Group, Dato’ Sri Meer Habib, followed by a special performance by Hardy Arbi and Wany Hasrita. The most anticipated highlight of the event was the fashion show which unveiled the newest Rantaian Kasih collections as well as the appearance of the faces of HABIB Rantaian Kasih 2024.

Hardy Arbi

Dato’ Sri Meer Habib, said, “While we celebrate Raya, HABIB holds the responsibility to preserve timeless heritage and encourage the public to continue appreciating the cultural intricacies of traditional arts. Therefore, we have chosen the art of Anyaman as the theme for this year’s Raya campaign to put a spotlight on this cultural tradition and ensure it does not fade with time. The neat intertwining and precision on each woven piece symbolise familial bonds, tradition, and the richness of our heritage, making it the perfect inspiration for our Rantaian Kasih Campaign.

HABIB brings uniqueness to this year’s Rantaian Kasih Campaign with the appearance of ambassadors from diverse backgrounds – Amyra Rosli and her family, Sharifah Rose, and Ezzanie Jasny. HABIB places great emphasis on the aura and charisma during the selection of campaign faces, ensuring they not only fashion the jewellery well but also possess high spirits, good personalities, and are beloved by many, which adds a vibrancy that channels the essence of HABIB’s Rantaian Kasih concept.

Among the collections, one of the most sought-after favourites each year is the Oro Italia 916 collection that features the latest designs that are more modern and contemporary. For a trendy and more colourful look, the pieces from the Clara Collection make for an ideal choice. This collection features unique hues such as purple, pink, blue, and green, without compromising the quality value of 916 gold. Additionally, long chain necklace collections are also considered loyal favourites during Raya and are suitable for pairing
with hijabs. Matching mother and child sets are also offered to complete the coordinated family style on the first day of Raya.

A variety of exclusive diamond collections were also showcased, including designs inspired by Anyaman that emphasised precision and refinement in their motifs. This diamond and gemstone Anyaman collection is paired with 750 gold (18K) to ensure the integrity of the set diamonds, guaranteed to emit the perfect Raya sparkle. Catering to different tastes, this Anyaman collection offers a selection of diamonds and gemstone combinations that provide a more versatile and captivating appearance. Special for this Raya occasion, HABIB offers its Men’s Collection, including exclusive Butang Baju Melayu and silver palladium rings adorned with diamonds and gemstones.

HABIB also introduces its 999.9 Gold Wafer Coin Anyaman Edition, which comes in five unique designs weighing 0.2 grams each. These 999.9 Gold Wafer Coins are also suitable as a unique alternative for Hari Raya money or as special gifts for loved ones.

The theme of the Rantaian Kasih 2024 Campaign embraces the artistic touch of Anyaman, symbolising a metaphor in the storytelling of traditional lifestyles. This year’s Raya collection is inspired by the cultural heritage of Anyaman, celebrating this traditional art in all its glory. The high-quality craftsmanship and delicate touches on each woven piece can be seen throughout Rantaian Kasih 2024 – from the campaign, the jewellery collections, and even HABIB’s Raya money packets.

The Rantaian Kasih 2024 Campaign will take place at all HABIB showrooms nationwide from March 12th to April 9th 2024. For further information, visit the official website www.habibjewels.com and follow HABIB on social media platforms such as Instagram and TikTok (@habibjewelsofficial) as well as Facebook and LinkedIn (@HABIB).




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