Charoen Pokphand Foods Public Company Limited (CP Foods) has been distinguished with three significant accolades, being named the ‘2023-2024 Thailand’s Most Admired Company’ by BrandAge, Thailand’s notable magazine relating marketing and brand. This recognizes CP Foods as the leading company in the food industry with the most approved image and services.
Further, CP Foods garnered two additional recognitions under the ‘CP Brand’: the ‘2024 Thailand’s Most Admired Brand’ for its reliability and trust among consumers in the consumer products category, particularly sausages, and the ‘Market Leader Brand Award’. This award celebrates CP Foods as an outstanding market leader, known for enhancing product and service quality and achieving the highest market share according to BrandAge magazine.
Anarkawee Chooratn, Head of Marketing at CP Foods, shed light on the company’s guiding principle of becoming the sustainable ‘Kitchen of the World’. With a commitment to research and development, CP Foods aims to introduce food innovations that ensure consumer health, uphold social responsibility, and protect the environment. The company maintains high-quality, clean, safe, and delicious products ensuring nutritious at reasonable prices. CP Foods also adapts its communication strategies and campaigns to reflect current trends. The renowned initiative is the ‘Thai food – Mission to Space’ campaign, which elevated Thai food standards to space levels, demonstrating the safety and quality of CP Foods’ chicken meat according to NASA’s strict dietary standards for astronauts. This initiative was coupled with a marketing campaign to increase public involvement, while simultaneously expanding the retail network to enhance product accessibility.
The ‘2024 Thailand’s Most Admired Brand’ award in the consumer product category of sausages, awarded to CP Foods for the second year in a row, and the special ‘Market Leader Brand Award’, highlight the popularity and quality of CP Foods’ sausage products. The ‘CP FI-IT’ sausage, made from high-protein quality chicken breast, has received recognition as the “Best Food Innovation” at the THAIFEX – Anuga Taste Innovation Show 2023 and the Superior Taste Award 2023 from the International Taste Institute in Belgium. The CP Signature sausage continues to win over consumers, achieving a 3-star Superior Taste Award for three consecutive years (2022-2024) and a special Crystal Taste Award. Other well-loved products like CP Chicken Frank and Chicken Frank Spicy have also earned a 1-star Superior Taste award.
Miss Anarkawee expressed her gratitude to consumers for their support of CP Foods’ sausage products and emphasized the company’s dedication to meeting consumer insights in terms of ages and lifestyles. For 2024, CP Foods is set to launch ‘CP Xtream’ lava cheese sausage, targeting students and those seeking adventure, and ‘CP Halal’, a quality chicken sausage that adheres to Halal standards, providing an option for Muslim consumers.
