Central Restaurants Group, which operates Auntie Anne’s in Thailand, plans to add over 20 outlets in 2024 to its existing network of 222 stores in the country. The plan is to have more than 250 branches at the end of 2024, with revenue growth of 15% to THB 1,000 million. The focus of the outlet expansion will be on tourist places, airports, and hospitals.
Auntie Anne’s will modernise its brand image as part of its 26th anniversary celebration to ensure it remains appealing to the younger generation.
The chain is focusing on offering healthier options to its customers, providing grab-and-go ready-to-eat products and merchandise like tumblers.
