Home Press Release Exotic Food, Owner of Flying Goose Sauce, Celebrates 25th Anniversary and Aims...

Exotic Food, Owner of Flying Goose Sauce, Celebrates 25th Anniversary and Aims to Become World’s Leading Sriracha Sauce Brand

Thursday 27 June 2024 – Exotic Food Public Company Limited celebrated its 25th anniversary with a declaration to position its Sriracha chilli sauce as the world’s number one Thai sauce. For over 24 years, the company has exported Sriracha sauce under the Flying Goose brand and has consistently achieved all-time high profits. The celebration was attended by top executives and international partners from over 30 countries, creating a lively, fun, and warm atmosphere.

Mr. Jittiporn Jantarach, Managing Director of Exotic Food Public Company Limited, revealed that the company specialises in manufacturing and distributing seasoning sauces, dipping sauces, curry pastes, and Thai culinary ingredients, as well as ready-to-eat and semi-ready-to-eat products like green curry, tom yum, and pad Thai. The company exports over 700 SKUs, including more than 40 flavours of Sriracha chilli sauce, making it the most diverse exporter of chilli sauces.

Over the past period, the company has seen continuous growth, with its chili sauces becoming highly popular in international markets. Currently, the company is Thailand’s leading exporter of chilli sauces and is on track to becoming one of the top three chilli sauce brands in the world, under the brands EXOTIC FOOD, FLYING GOOSE, and THAI PRIDE. In 2023, the company’s sales increased by over 75% compared to the previous year.

This success is attributed to the company’s ability to win over consumers worldwide through a strong network of distributors in more than 70 countries, including Europe, the United States, and other continents. The company has shown continuous operational growth, achieving record profits again in the first quarter of 2024 with a growth of over 173% and an increase in revenue by nearly 80% compared to the same period last year, with the sauce product group accounting for more than 90% of total sales.

“We are committed to establishing Sriracha chilli sauce under the Flying Goose brand as the number one Thai sauce in the global market. Our dedication to product development and market expansion is not only to enhance the brand’s reputation but also to promote Thailand’s pride worldwide,”

Mr. Jittiporn Jantarach, emphasizing the company’s goals for its 26th year that the company plans to launch several new products this year, building on the success of the popular Sriracha Original and Sriracha Mayo flavours, which are the top two best-sellers in every country. Future market expansion plans focus on developing new innovative Sriracha flavours and marketing Thai uniqueness to expand into Eastern Europe, Asia, and other continents over the next 1-2 years. The company aims to penetrate the US market by distributing in about 3,000 modern trade channels this year and participating in around 24 global trade shows annually. Additionally, production capacity will be increased at the state-of-the-art factory in Rayong province to meet the rising demand.

The 25th anniversary celebration took place at OJO BANGKOK, the highest and most scenic restaurant in Bangkok, with over 70 distinguished guests and customers in attendance, including major international dealers from Germany, the Netherlands, the United States, and other countries who came to experience the company’s products. The event’s highlight was the unveiling of the new label for Flying Goose Sriracha chilli sauce, featuring Thai script to emphasise the brand’s Thai heritage on a global scale. The event also included captivating musical and cultural performances, along with a grand prize raffle for customers, creating an energetic, fun, and warm atmosphere.


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