Paying tribute to Malaysian heritage with a refreshed look and the introduction of two new White Coffee flavours
KUALA LUMPUR, 15 DECEMBER 2022 – Malaysia’s favourite homegrown white coffee brand, OLDTOWN, is celebrating its commitment to heritage with a refreshed look for its iconic logo and pack design. Every pack of OLDTOWN White Coffee now features an updated illustration of Ipoh from yesteryear that pays homage, not just to the birthplace of White Coffee, but to the fact that OLDTOWN White Coffee continues to be produced there today.
In addition to the refreshed packs, OLDTOWN commemorates Malaysians’ love for authentic flavours with the exciting introduction of the OLDTOWN White Coffee Salted Caramel Flavoured and a Kopitiam-inspired coffee aptly named OLDTOWN Smooth Roast Less Sugar Kopi.
Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE) shares, “The OLDTOWN brand is steeped in tradition and heritage, but the craft of White Coffee will always evolve to cater to modern times and appeal. OLDTOWN White Coffee still uses our time-honoured ‘3-bean-blend’ recipe and today we are thrilled to introduce the OLDTOWN White Coffee Salted Caramel Flavoured which adds a buttery, savoury and contemporary dimension to our White Coffee range.”
The OLDTOWN Smooth Roast Less Sugar Kopi is equally intriguing with its use of microground coffee to recreate the original taste of rich and robust ‘kopitiam kopi’, boasting a thick, velvety layer of crema reminiscent of fresh coffee pulled through a coffee sock.
The new OLDTOWN White Coffee variants are now available at major grocery retailers across Malaysia. Consumers can also purchase online via OLDTOWN’s Flagship Store on Shopee and Lazada. In celebration of this new era, OLDTOWN is also giving away complimentary OLDTOWN Trial Packs and 20% discount upon purchase of selected OLDTOWN mixes coffee packs via participating outlets and online stores. Promotion is now available until 31 December 2022, while stocks last.
“In Asia, food and drink is an important part of our heritage and culture. Good food and drink are worth taking the time to make and certainly worth bringing people together to enjoy. OLDTOWN has always prided itself on taking the best of local food and drink culture and making it relevant for the present day. Staying true to traditions while keeping up with the times – this is what makes OLDTOWN a true original,” Fiona concluded.
 Get 1 free OLDTOWN Trial Pack (consisting of 2x coffee sachets) with every purchase of 1 pack OLDTOWN White Coffee (15s), OLDTOWN Milk Tea (13s), or Nan Yang Kopi O (20s) at participating outlets.
 Buy any 2 packs of OLDTOWN White Coffee Salted Caramel Flavoured or OLDTOWN Kopitiam Creations Smooth Roast Kopi Less Sugar from OLDTOWN White Coffee Lazada or Shopee flagship store and enjoy 20% off.
Buy them now on Shopee.