Home Retailing E-Commerce Lazada Becomes The First Southeast Asian Ecommerce Partner of UEFA EURO 2024

Lazada Becomes The First Southeast Asian Ecommerce Partner of UEFA EURO 2024

The platform will launch a limited-edition pair of jersey pajamas, as well as exclusive discounts and deals to online consumers in celebration of the sporting spectacle

KUALA LUMPUR, 24 JUNE 2024 – Lazada, a leading eCommerce platform in Southeast Asia, announces its official partnership with UEFA EURO 2024™, becoming the first Southeast Asian eCommerce partner of the highly anticipated football event that is taking place in Germany this summer. This exclusive partnership sits within the existing agreement that B2C eCommerce platform AliExpress has with UEFA EURO 2024™.

As part of the partnership, Lazada invites football enthusiasts and online consumers to join in the hype with extraordinary discounts and deals offered during its All-Star Champions Sale from 1 to 3 July 2024. To add a fun twist to the campaign, Lazada will also release limited-edition promotional jersey pajamas (PJs) merchandise, that fans can win through interactive competitions on social media, amongst other attractive prizes.

“Lazada is proud to be an official partner of UEFA EURO 2024™. As we strive to add meaningful experiences to our customers’ lives, we are excited to be bringing great deals, interactive games, and competitions to football fans and online consumers alike through our partnership,” said Marcus Chew, Chief Marketing Officer, Lazada Group.

Score unforgettable deals during Lazada’s All-Star Champion Sales

Kicking off from 1 July to 3 July 2024, online consumers in Singapore, Malaysia, Thailand, Indonesia, and Vietnam can shop to their hearts’ content with a special sale across all categories. Whether it’s the essentials for football fanatics to cheer on their favourite teams, or summer must-haves for casual sport fans, Lazada offers something for everyone at the best prices.

As a fan in Asia, catching the football matches means staying up all night. To add to the excitement, Lazada will be introducing one-of-a-kind PJs of Champions to fans on this side of the world. With only 500 pieces available, this limited-edition PJ is designed with premium sports rounded collars, comfy sleeves and pants, to let fans show their love for the beautiful game in maximum swag and comfort.

Lazada’s jersey PJs also come in a set for both football fans and their furry friends, so everyone at home can be part of the UEFA EURO 2024™ frenzy.

The search is on for the tournament’s cutest ever All-Star lineup!

In celebration of the excitement and fervour on the pitch, Lazada Malaysia social media followers can look forward to catching former Malaysian footballer and striker, “Super Safee” Sali who will be featured in Lazada Malaysia’s TikTok where he will attempt to train cats in the art of playing football.

Moreover, fans can also share their own videos of themselves training their pet cats using the hashtag #LazadaAjarKucing, with the best entries standing a chance to win the limited-edition jersey PJs. Followers of Lazada Malaysia on Instagram and X can also take part in other various social media activities to win the jersey PJs.

To learn more about the All-Star Champions Sale this 1-3 July 2024, check out the Lazada app or visit www.lazada.com.my.


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