Katinat, one of the prominent coffee brands in Vietnam, is implementing a product diversification strategy by expanding its menu beyond beverages to enhance customer retention, drive higher order values and improve operational efficiency.
Katinat Kitchen launches with four dishes: chicken salad, tomyum spaghetti, beef burrito, and chicken burrito. However, Katinat is initially testing the menu at only a few Ho Chi Minh City locations.
The coffee chain has recently unveiled Iki Matcha Tofu Pudding and Iki Matcha Latte. The matcha tofu pudding is aĀ unique dessert where the delicate sweetness of Matcha meets the silky coolness of tofu pudding for a layered flavour sensation.
Key takeaways: Japanese-inspired tofu pudding and beyond beverage strategy.