Cream-O rallies Malaysians to thank ‘Ekstra O-Some’ frontliners

Shah Alam, 23 July 2020 – As the nation gears up for Merdeka and Malaysia Day, JACK ‘n JILL Cream-O dials up the celebrations with a tribute to ‘Ekstra O-Some’ Malaysians – our frontliners.

The tribute kicked off with a special surprise for delivery riders whose contributions have been essential in helping many Malaysians throughout the Movement Control Order. Earlier this week, it seemed like ‘business as usual’ for the 100 foodpanda delivery riders until they were greeted at their destinations with a Cream-O ‘Ekstra O-Some’ thank-you. When the foodpanda delivery riders arrived with their customers’ food orders, they were surprised to discover that the meal was instead for them! In addition, delivery riders were also gifted with a Cream-O ‘Ekstra O-Some’ thank-you kit which included packs of delectable Cream-O and a Bluetooth headset to help the delivery riders go about their routines safely and efficiently.   

The Cream-O ‘Ekstra O-Some’ tribute will climax on Malaysia Day with a special thank-you video, produced in collaboration with singer-songwriter Ismail Izzani. Throughout August, JACK ‘n JILL Cream-O is calling on all Malaysians to submit a creative appreciation photo which includes their thank-you message for all frontliners in any language. 63 submissions will be shortlisted and featured in the thank-you video compilation which will be unveiled on 16 September 2020. Entries featured in the video will also receive limited-edition memorabilia and an invitation to an exclusive E-meet with Ismail Izzani who is collaborating with Cream-O for this special tribute.

Audrey Lee, Assistant Brand Manager, URC Snack Foods (M) Sdn Bhd (right) gives a foodpanda rider a special Cream-O ‘Ekstra O-some’ surprise

“Over the past few months, it has been truly awesome to see Malaysians come together to face one of its toughest trials. Our front liners have played an especially important role and as a company that has been part of the Malaysian fabric for many years, we are inspired by their dedication, sacrifice and service. Cream-O’s ‘Ekstra O-Some’ campaign is our way of thanking our frontliners who have not only given of themselves but also rallied Malaysians of all walks of life to come together in the true Malaysian spirit of sharing, caring and unity. We hope consumers will join Cream-O and take the opportunity this Merdeka and Malaysia Day to celebrate their invaluable contributions to the country,” said Emmanuel B. Puno, Senior Vice President (SVP) of URC Snack Foods Indonesia, Malaysia, Indonesia and Singapore.

Cream-O crunchy sandwich cookies are the perfect choice to ‘Make Everyday O-Some’. Filled with a variety of delicious rich cream flavours, every Cream-O sandwich cookie delivers a touch of awesomeness that makes the day more vibrant. In celebration of Merdeka and Malaysia Day, consumers across the country will enjoy an additional 15% in every 132g or 120g pack of Cream-O and Cream-O Tart respectively.

For more information, visit https://www.facebook.com/creamomalaysia/ .


Stand a chance to be selected for our special thank-you video and win an exclusive online meet and greet session with Ismail Izzani along with autographed memento:

Step 1   

Buy JACK ‘n JILL Cream-O and/or Magic products worth RM5 in a single receipt. Date of purchase must be between 1 August 2020 and 31 August 2020.

Step 2   

WhatsApp your receipt with <name>, <MyKad No> and your photo with a thank-you message for our frontliners.

Step 3

Answer the question and submit to +6011-5500 1878: “Cream-O FREE 15% promotion pack is available in 4 variants – Yes/No?”


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