Home Country Malaysia Lactel is the new brand for Nestle yogurt in Malaysia

Lactel is the new brand for Nestle yogurt in Malaysia

Image credit: Minimeinisights.com

Lactalis has finally rebranded the chilled business it acquired from Nestle Malaysia to Lactel. As part of the agreement in early October 2018, Lactalis has a 12-month non-exclusive transitional licence from the first completion date (1 January 2019) from Nestle for the transitional use of the brand “Nestlé” in Malaysia, Singapore and Brunei.

Lactel is number one in milk in France. Malaysian consumers now have the chance to enjoy Lactel yogurt, which is the same as the Nestle yogurt used to be made at the same factory in Petaling Jaya.

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