Frisian Flag in Indonesia has released a new Cocopandan condensed milk to sweeten the dessert moment during Ramadan. Syrup, sweet dates and sweet cakes are common break fast (iftar) food items during fasting.
Cocopandan syrup is made from coconut and pandan and is usually in red because of the use of red dye. The new Frisian Flag Cocopandan is pink, which makes it more visually appealing compared with the golden milky colour of the other Frisian Flag condensed milk.
A consumer survey by Frisian Flag shows 90% of consumers feel the new Frisian Flag Cocopandan Condensed Milk is tastier than the combination of condensed milk and syrup.
Frisian Flag is using the new product to bridge the taste gap between condensed milk and syrup. This all-in-one product will help consumers save the need to purchase a separate syrup for their desserts, potentially substituting syrup all together.