Bangkok – 7 May 2025 – Betagro Public Company Limited (BTG), a leading integrated food company, is streamlining its diverse pet food portfolio for both dogs and cats with five upgraded premium veterinary formulas for Perfecta Veterinary Diet, and the newly launched CAT n joy Grain Free, developed to reduce allergy risks in cats, helping them live longer, healthier lives. This move aligns with the growing trend of treating pets as beloved members of the family.
Perfecta, Thailand’s premium pet food brand for dogs and cats, was the first Thai brand to launch a Veterinary Diet line in the local market and now unveils an upgraded recipe for its Perfecta Veterinary Diet products, featuring human-grade meat as the primary ingredient, free from corn, wheat, soy and GMOs, along with a sleek new packaging. Developed in a close collaboration with the Faculty of Veterinary Medicine at Thailand’s leading university, Perfecta upholds its high-quality standards with five formulas specially tailored to meet specific pet health needs. They include options for neutered dogs and cats, weight management for both species, and gastrointestinal low fat for dogs. Meanwhile, CAT n joy Grain Free is formulated to support allergy resistance in cats, with a grain-free recipe that helps prevent digestive disorders, rashes, hair loss, and skin irritations.
Somcharn Suphapitiporn, Chief Operating Officer, Pet Business of Betagro, said “Today, pets are cherished members of the family, and market trends increasingly emphasize their health and well-being. In response, Betagro continues to advance its premium pet food offerings for both dogs and cats – aiming to bring joy to every household while reinforcing its position as a leader in providing a comprehensive range of high-quality pet nutrition that meets the diverse needs of pet owners.”
Betagro’s Pet Business is engaged in the production and distribution of pet food and snacks for dogs and cats, under various brands such as Perfecta, DOG n joy, CAT n joy and BingoStar, reaching consumers through retail outlets, veterinary clinics, and online platforms.
