iberry Group’s latest venture, Maison RORU, is a Hand Roll sushi restaurant designed for the premium mass market. The first branch officially launched on 5 May 2025, at Velaa Sathorn Village, with plans to open a second location at ICONSIAM soon.
Maison RORU targets a customer base similar to Chef Masato’s existing clientele but offers the added appeal of more frequent visits. “While diners may visit Sushi Masato only a few times a year, they can enjoy Maison RORU on a nearly weekly basis,” explained Ms. Achara Burarak, the driving force behind iberry Group, the owner of popular restaurant brands such as iberry, Kap Khao Kap Pla, Rod-Niyom, Thongsmith, and Charoen Kaeng.
Ms. Achara explained the inspiration behind Maison RORU: “We had never intended to open a Japanese restaurant before. However, as a long-time fan of Chef Masato Nishida, the Michelin-starred chef of Sushi Masato, and observing the current global popularity of Hand Roll, we approached Chef Masato to explore the possibility of collaborating on this concept,” reported prachachat.net. Chef Masato also visited iberry Group’s restaurants and was impressed by the company’s culinary standards.
The company remains committed to expanding its brand portfolio, with plans to introduce 1-2 new brands in 2015. These upcoming ventures will focus on the premium mass segment, a market where the company has established expertise and a strong, loyal customer base.
