16 May 2025 – NRF Instant Produce Public Company Limited (NRF) further cements its status as the global leader in Asian sauces and seasonings under the theme “Thai Kitchen Flavors, Global Quality,” as it prepares to launch two new products at THAIFEX – ANUGA ASIA 2025.
At the event, NRF will highlight its popular product, “Crispy Fried Shallots with Spicy Fried Chilies in Rice Bran Oil,” renowned for the crisp aroma of fried shallots combined with the well-balanced heat of fried chilies, blended in premium rice bran oil free from MSG, preservatives, or any impurities. This product has received excellent acclaim both domestically and internationally—especially among health-conscious consumers and those following a vegan diet, who can enjoy it with complete confidence.
A major highlight of this year’s exhibition is the launch of two new flavor innovations from the Phokwan brand: • Crispy Fingerroot Chili Sauce in Rice Bran Oil, and • Mala-flavored Crispy Fried Shallot & Chili Sauce in Rice Bran Oil.
These new sauces have been meticulously crafted to cater to emerging consumption trends in search of novel tastes and unique dining experiences while steadfastly upholding quality and health-conscious principles. Both flavors have been developed by NRF’s expert R&D team, who specialize in authentic Thai ingredients and possess deep insights into modern consumer behavior, thereby perfectly complementing the diversity of culinary menus.
During the five-day event, attendees will have the opportunity to sample special menus curated by the Phokwan brand—renowned experts in flavor creation—with live preparation of signature dishes to experience the authentic taste first-hand. Additionally, on May 31, a special event will feature renowned actress Pingky Saviga Chaidech demonstrating how to cook using Phokwan products, accompanied by a host of engaging activities and exclusive giveaways for visitors.
By participating in THAIFEX – ANUGA ASIA 2025, NRF aims to expand the market for Asian seasonings and sauces to new global customers, particularly targeting modern, health-conscious consumers who love cooking and seek high-quality products with distinctive flavors—all while continuing its mission to bring the tastes of Thai kitchens to the world.
