Sriraja Panich, the original creator of Sriracha chili sauce, showcases how the iconic condiment can be globalized through innovative fusion flavors. At THAIFEX-Anuga Asia 2025, the brand presents its Global Fusion Series, featuring six distinct varieties designed to cater to international tastes.
The products include:
- Sriracha Teriyaki Sauce – all purpose, stir fry, marinade, glaze
- Sriracha Yakiniku Sauce – all purpose, dip, stir fry, marinade, glaze
- Sriracha Padthai Sauce – stir fry
- Sriracha Tex-Mex BBQ Sauce – dip, marinade, glaze
- Sriracha Sesame Sauce – dip
- Sriracha Bulgogi Sauce – all purpose, dip, stir fry, marinade
Expansion of Sriracha can be achieved through fusion, blending flavours and cuisines to create new market opportunities.
Key takeaways: sriracha fusion series
