At THAIFEX-Anuga Asia 2025, Thailand’s Xongdur Thai Organic Food unveiled its latest innovation: a new oat milk that’s lightly sweetened and easy to drink. This protein-supplemented beverage provides 5g of protein per 25g serving and is uniquely packed with delicious crispy, chocolate-coated protein pops, offering a beneficial and enjoyable experience. Oat Milk Crunchy is available in two flavours: Cookies & Cream and Latte.
Consumers simply need to add cold water to enjoy a refreshing, flavourful, and delightfully crunchy chilled beverage.
Xongdur has also debuted its latest Almond Protein Chips, which are high-protein, non-fried, crispy and tasty chips offering both flavour and health benefits. Each pack (30g) delivers 11g of protein. Almond Protein Chips are available in three flavours: Tobiko Mayonnaise, Black Truffle and Mala.
Protein stands out as a major trend at THAIFEX-Anuga Asia 2025, appearing across a wide range of products—from food to beverages—reflecting its growing market demand.
Key takeaways: protein trend
