Crossmax Retail Co., Ltd. introduced its latest HooRay! Greek-Style Protein Yogurt Drink at THAIFEX-Anuga Asia 2025, launching in two flavours—Original and Strawberry. Each 230ml bottle delivers 12g of protein, 10 billion CFUs of probiotics and contains just 2g of sugar, offering a nutritious and functional beverage choice.
The new product offers a lower protein content, catering to mainstream consumers looking for moderate protein supplementation without excessive intake. Additionally, it emphasises both protein support and probiotics for gut health, filling a gap that Hooray!’s existing products are not addressing.
In another development, HooRay! Protein Shake Honey Flavoured Lactose Free High Protein Pasteurised Milk is now available in the Thai market delivering 30g protein and 7068mg BCAAs per 340ml. This protein shake is free from added sugar.
