Strategic collaboration taps on 50% savings for Sunday coffee to drive awareness around the essential need for financial protection
Kuala Lumpur, 3 June 2025 – Sun Life Malaysia, a life insurance and family takaful company, has announced an existing collaboration with ZUS Coffee, Malaysia’s fastest-growing coffee brand, to launch ‘Sunday Fun Day with Sun Life’ campaign. This nationwide initiative brings together two purpose-driven brands that share a common mission – to deliver real value and spark awareness around financial protection in a relatable, accessible way.
From 1 June to 31 August 2025, Malaysians can enjoy 50% off ZUS beverages (discount capped at RM5.60) every Sunday by registering on the campaign microsite and answering a simple question about Sun Life Malaysia. The offer, redeemable through the ZUS App, is available at most ZUS Coffee outlets nationwide*.
“At Sun Life Malaysia, we are focused on helping Malaysians achieve lifetime financial security and live healthier lives,” said Raymond Lew, President/Country Head of Sun Life Malaysia. “Partnering with ZUS Coffee allows us to engage people in their familiar, joyful moments, like Sunday coffee – and start important conversations about protecting what matters most. Just like your daily coffee, financial wellness should feel less like a luxury and more like a necessity.”
Echoing this sentiment, Stephy Foong, Chief Commercial Officer shared: “Coffee is more than just a beverage – it is a daily ritual, a comforting habit that energises us and anchors our routines. At ZUS Coffee, we believe that essential things in life – whether it is your morning cup or your family’s financial protection – should not be luxuries. They should be accessible, dependable, and seamlessly woven into everyday life. This collaboration with Sun Life Malaysia highlights our shared commitment to making quality and care a daily necessity. Together, we aim to help Malaysians embrace financial protection as naturally and effortlessly as they do with their coffee – as part of a life well-lived, and a family well-protected.”
With its strong community presence and alignment in values, ZUS Coffee reflects Sun Life Malaysia’s belief that excellence should be inclusive. Both brands champion smart, high-quality choices that don’t break the bank, a principle that resonates strongly with consumers navigating the pressures of rising living costs. This collaboration reinforces Sun Life Malaysia’s long-term commitment to advancing inclusive financial security, while also encouraging meaningful steps toward financial literacy and brighter financial futures.
How it works:
- Every Sunday from 1 June to 31 August 2025, users can get 50% off on ZUS drinks (discount capped at RM5.60)
- To redeem, visit http://sunlifexzus.com.my/, enter your contact details and answer a simple question about Sun Life Malaysia.
- Upon completion, a voucher will be sent to the user’s ZUS App for instant use on Sunday purchases.
- Only a limited number of Vouchers are available every Sunday during the Campaign Period and redemption is on a first-come, first-served basis while supplies last.
Participating Outlets:
* The promotion is available at most ZUS Coffee outlets nationwide, except the following: Suria KLCC, Imago Shopping Mall, Pavilion Damansara Heights, Lot 91 KLCC, The Exchange TRX, Skypark Terminal, Domestic Departure Gate A Terminal 1 KLIA, Gateway@KLIA2 (Levels 2 & 3), Kidzania Kuala Lumpur, Genting 1 (First World), Sky Avenue, Selera Putra, Souq Putrajaya, Genting Xintiandi Sales Gallery, Langkawi International Airport Food Garden, Coffee Meets Pastry – 1 Utama, ZUS Signature – Taman Paramount & Sunway Pyramid (Oasis Entrance).
For more information and to register, visit http://sunlifexzus.com.my/
