Protein is taking center stage in the health and nutrition world, and Nestlé’s MILO is embracing the movement with its latest innovation in Indonesia: MILO PRO. Featuring three times more protein*, this new formula is designed to aid post-workout recovery, summed up in its punchy, easy-to-comprehend tagline, “Bounce back like a pro.”
“Helps you bounce back when you start feeling tired! Supports muscle recovery so you can keep going with more energy!”
Each 225ml pack provides 14g of protein—equivalent to 6.2g per 100ml—meeting around 23% of the daily protein requirement.
“MILO PRO is also designed to support young people in addressing potential protein deficiencies in their diets. “In Southeast Asia, 57% of adolescents want to include more protein-rich foods in their diets. At the same time, however, research shows that adolescents in Indonesia, as in many other parts of Asia, are not meeting their daily protein needs. To make it easier to get the right amount of protein every day, along with other important nutrients, we’ve launched Milo Pro in a convenient ready-to-drink format or as an easy-to-mix powder,” said Serena Aboutboul, Senior Vice President and Head of Nutrition at Nestlé.
MILO PRO, first introduced in Australia in 2023, is set to roll out across Southeast Asia in 2026.
* compared with other MILO UHTs
