URC has lately introduced Great Taste Cream-O Coffee Mix, a new coffee mix innovation in the Philippines with real Cream-O cookie crumbles. The new coffee mix combines the best of Great Taste coffee and Cream-O cookies, two of the company’s most popular products.
Companies are increasingly making full use of popular products from their own portfolios to bring new and exciting innovations to consumers. URC, as one of the largest branded consumer food and beverage companies in the country, is well-positioned to capitalize on this trend. With its strong portfolio of popular brands, URC has the potential to introduce many more innovative products by combining its popular brands and products.