On the occasion of its 30th anniversary, Acecook Vietnam has launched a new development strategy titled “Cook Happiness Through Innovation”, aimed at enhancing quality of life and delivering long-term value to consumers, employees, and society, reported tuoitre.vn.
From 2025 to 2030, Acecook will invest in infrastructure, expand production capacity, and upgrade its factories to international standards (ISO 22000, HACCP, BRCGS, IFS). The company also plans to accelerate digital transformation, automation, and green development, including biomass fuel use and eco-friendly packaging.
Product innovation will focus on three pillars:
- Nutrition and convenience, with items like calcium-enriched Hảo Hảo and vitamin B12-infused Miến Phú Hương
- Japanese technology, such as melt-in-your-mouth cheese sauce in Siukay noodles and DALAGO noodles, made from Da Lat vegetables, launching August 2025
- Cultural authenticity, adapting traditional Vietnamese flavors for global appeal
Over the past 30 years, Acecook has achieved market leadership in instant noodles with the Hảo Hảo brand and established a vast distribution network with nearly 160,000 sales points nationwide. The company will gradually expand into adjacent categories such as convenient seasonings, ready-to-eat foods, and snacks that can replace main meals.
Acecook is building a modern R&D center, expected to be completed in 2026.
The company is also investing in a comprehensive green transformation:
- 54% of its factories currently use biomass fuel, with a goal of reaching 80% by 2030
- 90% of packaging for cups, bowls, and trays has transitioned to eco-friendly paper
