Singapore, 20 Aug 2025 – Beloved local pastry shop Old Seng Choong’s 老成昌 unveils its highly-anticipated Mid-Autumn Festival Collection Celestial Bloom 花开一季，礼献千情 a poetic celebration of reunion, reflection, and the enduring joy of gifting.
Old Seng Choong’s 老成昌 known for its meticulous craftsmanship, use of premium ingredients and a reverence for tradition, seeks to rekindle conversations and bring family, friends, and generations together to celebrate the charm of the festival, with its nostalgic selection of classic baked mooncakes.
The delicate treats are housed with love in a striking red or orange gift box, adorned with a gold lattice depicting a whimsical tableau of rabbits and lotuses; traditional symbols of purity, joy, and the Mid-Autumn moon. A timeless keepsake, the set includes a limited-edition Celestial Bloom Porcelain Plate, featuring floral tapestry in soft pastels and gold accents.
Customers may place their orders online at www.oldsengchoong.com and in-store for pick-up and deliveries from now to 6 October 2025, while stocks last. Last delivery date is 28 September 2025. Free delivery to one location is applicable for online orders of $120 nett and above.
Heritage of Baked Treasures
Celebrated for its artisanal baked creations made with premium ingredients, each mooncake boasts generous lower-sugar unbleached lotus paste encased in the brand’s signature thin, golden-brown pastry. These festive treats are best savoured after a resting period of five to seven days, a traditional process known as 回油 which allows the flavours to deepen and the pastry to develop a smooth, lustrous sheen.
Celestial Six Bloom 六味花月礼 ($70.80) is a curated introduction to the brand’s perfected range of sweet and savoury delights. The assortment spans from floral and fruity inclusions, contemporary innovations and nostalgic favourites.
NEW! Taro with Olive Kernel 芋泥橄榄仁馅,
$68.80 (Box of six)
A delight for true-blue ‘orh nee’ fans, this harmonious blend of creamy taro paste punctuated by wholesome olive kernels conjures memories of family dinners and time-honoured tastes passed down through generations during times of reunion.
NEW! Peach Oolong with Roselle Cranberry 白桃洛神乌龙, $68.80 (Box of six)
Blushed in pink, this modern interpretation reveals aromatic peach oolong-infused lotus paste with studded roselle cranberry centre. Light yet layered, it recalls the soft glow of lanterns and shared laughter under the full moon.
NEW! Pandan Melon Seed with Yolk 香兰瓜仁蛋黄,
$68.80 (Box of six)
Fragrant pandan juice lends a familiar warmth to silky lotus paste, complemented with crunchy melon seeds surrounding the salted duck egg yolk. The golden yolk centre resembles the full moon, doubling the joy of the Mid-Autumn Festival.
Gracing Old Seng Choong’s 老成昌 collection once again are perennial favourites such as the Lotus Paste with Yolk Blend 白莲蓉蛋黄馅, Black Truffle Bakkwa 黑松露肉干 and Wu Ren 御品五仁.
The iconic Lotus Paste with Yolk Blend 白莲蓉蛋黄馅 ($68.80 for a box of six) stars an even layer of impeccably smooth salted egg yolk blend nestled within scrumptious lotus paste. This time-honoured signature is a firm favourite among the young and old.
Back by popular demand, the Black Truffle Bakkwa 黑松露肉干 ($78.80 for a box of six), is a decadent treat chock-full of smoky hand-chopped bak kwa folded into red lotus paste with a touch of premium black truffle oil encased in charcoal-black pastry and beautifully accentuated with a gold brushstroke.
Harking back to yesteryear, Wu Ren 御品五仁 ($68.80 for a box of six) presents a rich medley of premium nuts and seeds, including walnuts, almonds, sesame and melon seeds complemented by tender strips of barbecued pork jerky. Glazed with molasses and rose wine.
Making its debut this year, the endearing Celestial Piggy Mooncake 猪笼饼 ($12.80 per piece) is a sentimental token and makes an excellent gift for both adults and children.
For more information and updates, please visit Old Seng Choong’s official website and social media pages:
- Official Website: https://www.oldsengchoong.com/
- Instagram: https://www.instagram.com/oldsengchoong/
- Facebook: https://www.facebook.com/oldsengchoong
- TikTok: https://www.tiktok.com/@oldsengchoong
- Xiao Hong Shu: 老成昌OLD SENG CHOONG
