F&N has introduced 100PLUS PRO High Protein in Thailand as part of its strategy to expand the sports drink brand’s footprint, which is limited at the moment, and maintain its relevance among local consumers.
Originally launched in Malaysia and Singapore, 100PLUS PRO High Protein is now available in Thailand, catering specifically to fitness enthusiasts. Each 502ml bottle delivers 10g of protein, along with BCAAs and essential vitamins B3, B6 and B12 to support workout performance and recovery.
So far, the 100PLUS PRO High Protein is not seen at the leading convenience stores yet but in a vending machine.
100PLUS PRO High Protein distinguishes itself from its closest competitor, Sponsor, by catering to more specialized fitness and nutritional needs. However, its success will hinge on overcoming key challenges around pricing and taste appeal.
