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Meiji Butterfly Pea yoghurt drink & new dessert-inspired yogurts
Thailand-based CP Meiji Co., Ltd. has an interesting innovative yogurt drink that uses butterfly pea as an ingredient. As consumers increasingly...
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NBA Marketing to Shake Up Malaysia’s Chocolate Drink Market
On 4 March 2014, FrieslandCampina entered into a multiyear marketing partnership with the National Basketball Association (NBA). According to the press release:
"As the Official...
