“LIVE100” hydration fuels passion across every walk of life with KUBO
Singapore, 20 May 2026 – 100PLUS, the No.1 sports hydration brand, announced today its first-ever exclusive collaboration with global pop culture giant POP MART, making this its most culturally significant partnership to date.
Launching at the end of May 2026, the collaboration features KUBO and its iconic “Walks of Life” series, a fan-favourite in the POP MART universe that celebrates individuality, passion and the diverse paths people take through life. Reimagined through “LIVE100” – 100PLUS’ belief in living life fully, optimally and well-hydrated – the partnership places hydration at the centre of how a new generation lives, moves and expresses themselves every day.
Together, 100PLUS and POP MART aim to fuel the passions of over 10 million Gen Z individuals across Singapore and Malaysia, empowering them to pursue what matters most – each in their own unique walk of life.
Where KUBO “Walks of Life” meets “LIVE100”
For 100PLUS, hydration has always been about supporting people to show up at their best – not just in peak moments, but with the focus and consistency needed to keep showing up every day. “LIVE100” reflects this belief as the brand continues to make hydration relevant across daily routines and lived experiences.
With its hydration formula that replenishes electrolytes lost through daily activity, 100PLUS supports individuals physically, mentally and emotionally, across the many roles and pursuits that shape modern life.
This philosophy aligns naturally with KUBO, which recognises that every journey – and every passion – looks different, and that progress is built through consistency rather than peak moments alone.
“KUBO’s “Walks of Life” series is about celebrating individuality and the passion behind each personal journey” said Mr. Kevin Zhang, Head of Brand Partnerships & Activations, POP MART (APAC). “Through this collaboration with 100PLUS, we are extending that idea into everyday experiences, showing how staying well-hydrated empowers individuals to keep moving forward in their own way, with confidence and purpose.”
Designed for how Gen Z lives, moves and plays
The collaboration also marks the launch of 100PLUS Go Grape Zero Sugar, the newest addition to the 100PLUS portfolio.
With its crisp Muscat grape flavour, the new variant delivers optimal hydration with zero sugar and zero calories, created for Gen Zs who move through long, varied days that shift between learning, working, socialising and staying on the go. Easy to enjoy across different moments, it fits naturally into the rhythm of modern life.
As part of the collaboration, 100PLUS and POP MART have also co-created a limited-edition 3D KUBO Power Kick Figurine, designed by renowned artist BAO.
In a year where football commands worldwide attention, the figurine draws inspiration from the sport – one of the world’s most universal and accessible passions – played, followed and shared across communities around the world.
Captured mid-movement as KUBO kicks a football, the design reflects the collective energy surrounding the game celebrating movement not as elite competition, but as a source of connection, self‑expression and personal momentum that embodies both KUBO and the spirit of 100PLUS.
“When designing the KUBO Power Kick figurine, I wanted to capture a moment of movement that feels familiar and spontaneous,” said artist BAO. “Football naturally brings people together, especially in a year when the world’s attention is on the game. The kick reflects quiet resilience, a reminder that progress comes from continuing to move forward, one step at a time.”
“This collaboration reflects 100PLUS’ continued evolution beyond sports into everyday living,” said Mr Siew Peng Yim, Managing Director, F&N Foods Singapore and YFI Malaysia. “As the trusted hydration brand, 100PLUS has always supported people wherever life takes them. By partnering with POP MART and KUBO, we are extending our hydration leadership into culture and daily consumption – supporting Gen Zs as they stay hydrated and pursue their passions.”
A nationwide experience across culture, retail and digital
From the end of May to July 2026, the 100PLUS x POP MART collaboration will unfold through a series of activations islandwide, bringing “LIVE100” to life across multiple touchpoints.
In Singapore, fans can bring home exclusive collaboration merchandise through tiered “Buy and Redeem” promotions across major retailers starting end May 2026:
Supermarkets & Hypermarkets:
· Spend $16 on any 100PLUS products to redeem a limited-edition KUBO Tote bag (worth $15). 100PLUS products includes beverage, powder, hydration bar, and effervescent tablet
Convenience Stores & Petrol Marts:
· Cheers, SPC, Esso, Sinopec, Caltex – Purchase $10 worth of 100PLUS to redeem an exclusive KUBO coin pouch (worth $12).
· 7-Eleven exclusive – Buy $10 worth of 100PLUS to redeem a pair of KUBO socks (worth $15).
Minimarkets & Provision Stores:
· Spend $8 on 100PLUS products to redeem a KUBO Shoe bag (worth $15).
On-Premises:
· Purchase 3 cans of 100PLUS to redeem a KUBO Skateboard Keychain (worth $12).
E-commerce Exclusive:
· Spend $40 on 100PLUS products on F&N Life or RedMart to redeem a KUBO 2D Cushion (worth $40).
For more information on the campaign and full contest mechanics, please visit the official 100PLUS website and follow 100PLUS on Instagram at @100plus_singapore. Event and activation details, including roadshow locations and livestream schedules, will be shared progressively across 100PLUS and POP MART’s official social media platforms.
