Expo highlights quality, innovation and cooperation across the agricultural value chain, strengthening Malaysia’s role as a key partner in China–ASEAN trade
KUALA LUMPUR, 24 September 2025 – Shandong, China’s leading agricultural province, made its debut in Malaysia today under the “Remarkable Shandong” brand, bringing together leading enterprises and premium agricultural products from 16 cities across the province at the “Remarkable Shandong” Agricultural Trade (Malaysia) Expo 2025 in Kuala Lumpur. The Expo, held at the Grand Hyatt Kuala Lumpur, attracted participation from government agencies, trade associations, and buyers from Malaysia, Singapore, Indonesia, Thailand and beyond. Distinguished guests, including YBhg. Datuk Azhari Dato’ Shaari, Chairman of the Halal Development Corporation (HDC), joined to witness this milestone in China–Malaysia agricultural cooperation.
As China’s leading agricultural province, Shandong recorded an output value of RMB 1.28 trillion (approximately RM 755 billion) in 2024, with exports of RMB 164.8 billion to over 170 countries. Its garlic, onions, ginger, and fresh produce are long favoured by Malaysian consumers for their quality and familiarity. The Expo highlights Shandong’s strengths while supporting Malaysia’s priorities in food security, diversified imports, and technology exchange, positioning itself as a long-term platform for mutual growth.
With the support of the Malaysia Convention & Exhibition Bureau (MyCEB), the Expo is jointly hosted by the Shandong Overseas Friendship Association and the Shandong Council for Agricultural Trade, with co-organisation from the Macau Shandong General Association, the Remarkable Shandong Hengqin Brand Globalisation Centre, Shandong Agriculture Group Co., Ltd., the Malaysia-Shandong Province Chamber of Commerce, and the Malaysia-Shandong Province (Qilu) Chamber of Commerce. The event is organised by Guangzhou YIWU International Exhibition Co., Ltd., providing professional execution to ensure its success.
Building a Platform for Agricultural Cooperation
At the opening ceremony, government and business leaders from China and Malaysia gathered to celebrate the launch. “Shandong, known as the ‘Granary and Vegetable Basket of China,’ brings not only premium products and advanced technologies, but also the possibilities of modern agriculture. This Expo is a platform for exchange, innovation, and friendship, and will further deepen collaboration in trade, technology, and sustainable farming for mutual benefit,” said Mr. Liu Chengxu, Second-Level Inspector of the Shandong Provincial Department of Agriculture and Rural Affairs.
“China and Malaysia are highly complementary in agriculture. Shandong is a key agricultural province, while Malaysia is a fast-growing ASEAN market. Chinese exports, such as garlic sprouts, lotus roots, and processed products, are well-received here for their quality and competitiveness. This Expo provides a valuable platform to expand collaboration in trade, technology, and supply chains for mutual benefit,” said Mr. Lim Ser Kwee, President of the Federation of Vegetable Farmers Association of Malaysia.
Strategic Agreements to Drive Supply Chain Upgrades
At the opening ceremony, Shandong and Malaysian enterprises signed multiple strategic cooperation agreements across grain and oil, pet food, supply chains, and agri-tech. These included:
- Goldage Harvest Sdn Bhd with Tengzhou Jiahe Grain and Oil Co., Ltd.
- BS Pet Products Sdn Bhd with Shandong Huiju Pet Food Co., Ltd.
- Shandong Provincial Cooperation Chongqing Cadre Management Group with Frespro Sdn Bhd / D’Fresh Sdn Bhd
- Shandong Ledao Agricultural Technology Co., Ltd. with Hai-O Group, DJM Sdn Bhd, and IDG International Development Group Sdn Bhd
These collaborations deepen cooperation in niche sectors while expanding into agri-tech and cross-border supply chains, enhancing product stability and competitiveness and creating new opportunities for Malaysia and ASEAN.
Showcasing, Networking and Matchmaking
Over two days, the Expo presents a rich programme of showcasing, networking, and collaboration. Highlights include a Premium Products Launch introducing Shandong’s signature offerings, one-to-one Procurement Matchmaking Sessions linking Malaysian importers with Shandong suppliers, and the Malaysia–Shandong Agricultural Forum on food security, technology, and regional connectivity. Exhibits span five key categories: fruits and vegetables, grains and dry goods, meat and aquatic products, prepared foods, and agricultural technology, with tasting and sampling sessions offering visitors a first-hand experience of Shandong’s quality and diversity.
Malaysia as a Hub for ASEAN
While rooted in Malaysia, the Expo looks to ASEAN. As a key hub of the Belt and Road Initiative (BRI), Malaysia plays a pivotal role in ensuring supply chain stability and regional distribution. The Expo channels Shandong’s premium products into ASEAN through Malaysia, while creating new opportunities for local businesses. More than an exhibition, it is positioned as a long-term platform to deepen China–Malaysia cooperation in food security, innovation, and sustainability, with plans for future editions across Malaysia and the region.
About Remarkable Shandong
“Remarkable Shandong” is the official brand representing the strength, quality, and innovation of Shandong Province’s agricultural industry. As one of China’s leading agricultural hubs, Shandong is renowned for its fertile land, advanced farming practices, and diverse product offerings that span fruits and vegetables, grains and oils, meat and aquatic products, prepared foods, and agricultural technology. The brand embodies Shandong’s commitment to delivering safe, high-quality, and sustainable products to global markets, while driving agricultural modernisation and international cooperation.
