Gatorade and Selangor FC are set to fuel passion, performance, and unstoppable energy on and off the pitch
Shah Alam, 30 October – Selangor FC is kicking off the season with renewed focus and ambition, announcing a historic collaboration with Gatorade, the world’s leading sports drink, and now the first Malaysian football club it sponsors. As the club’s Official Hydration Partner, Gatorade will help players fuel, recover, and perform at their best.
As part of this partnership, Gatorade will provide financial sponsorship and value-in-kind product support, ensuring Selangor FC players stay fueled to perform at their peak throughout the Malaysia Football League (MFL) season.
Audience can look forward to seeing Gatorade’s iconic lightning bolt featured prominently, fueling up Selangor FC’s games through official warm-up jerseys , LED & static boards in-stadium, digital platforms & social media activations, and exclusive player & matchday content that bring fans closer to the team’s journey.
As part of this new partnership, Dr. Johan Kamal Hamidon, Chief Executive Officer of Selangor FC, shared his enthusiasm. “As part of this new partnership, we’re proud to collaborate with Gatorade — a global brand trusted by elite athletes and our players’ choice for sports drinks. Hydration is no longer a luxury but a competitive edge. Partnering with the global leader in sports science and hydration marks a huge step forward for our club’s performance and ambition. We’re excited to have a partner that champions both player development and fan engagement.“
Santharuban Thurai Sundram, Chief Executive Officer of Etika Group of Companies, highlighted the partnership as a pivotal step in advancing Gatorade’s mission, “Our mission at Gatorade has always been to fuel champions – from grassroots athletes to elite professionals. Selangor FC, with its storied legacy and passionate fan base, is the perfect partner for us to amplify that mission. Together, we aim to fuel the team, deliver peak performance, and inspire a winning mindset.”
Etika Group of Companies believes progress happens when innovation meets ambition. The company has long championed world-class brands that inspire excellence among Malaysian audiences, and this partnership is a reflection of that vision. By uniting Gatorade’s advanced hydration science with Selangor FC’s discipline, heart, and heritage, the collaboration sets a new benchmark for football performance in Malaysia — while also bringing world-class sports innovation and engaging fan experiences to the heart of the game.
Together, Gatorade and Selangor FC are set to fuel a new era of football excellence – one powered by passion, purpose, and unstoppable energy.
