- All-New Saga fully designed, engineered, and validated by Malaysian talent at PROTON’s R&D
- Built on new Advanced Modular Architecture (AMA) platform featuring cutting-edge electronic architecture for next-generation intelligent features
Tanjong Malim, 3 November 2025 – PROTON today hosted an exclusive media preview of the All-New Saga, marking a defining moment in the company’s evolution. After the partnership between DRB-HICOM and GEELY in September 2017, this new model is the first in PROTON’s history to be fully designed, engineered, and validated by Malaysian talent, with technical collaboration from Geely — a proud testament to the brand’s growing engineering independence and innovation capability.
Built upon PROTON’s newly developed Advanced Modular Architecture (AMA), the All-New Saga provides a flexible, scalable, and future-ready foundation designed to meet international safety, performance, and emissions standards. Its new electronic architecture enables seamless integration of advanced intelligent systems, paving the way for smart connectivity and autonomous technologies in future models.
With full ownership of the Intellectual Property Rights (IPR), the AMA platform reinforces PROTON’s growing engineering capability and opens new collaboration opportunities across the Geely Group ecosystem, potentially positioning Malaysia as a regional engineering hub for future model development.
Carrying the tagline “Intelligence That Thrills”, the All-New Saga encapsulates a perfect blend of style, intelligence, and driving confidence — reflecting PROTON’s ambition to showcase Malaysian automotive excellence on the global stage. With 35 all-new features, the All-New Saga sets new benchmarks in Malaysia’s A-segment sedan category, delivering class-leading safety, intelligence, and refinement.
“The All-New Saga represents much more than the next chapter in our sedan legacy,” said Zhang Qiang, Deputy Chief Executive Officer, PROTON Edar. “It embodies the culmination of years of development by Malaysian engineers and designers, backed by global collaboration. This milestone signifies PROTON’s transition from a national carmaker to a global automotive innovator — proudly powered by local talent.”
The Essence of I.C.O.N. – The All-New Saga Reimagined
I– Impressive Performance
Powered by the new i-GT 1.5-litre engine paired with a Continuously Variable Transmission (CVT), the All-New Saga delivers smooth, efficient, and confident performance with fuel consumption rated at just 4.9L/100 km based on the Malaysia Driving Cycle (MDC). The new Electric Power Steering (EPS) improves manoeuvrability, while PROTON’s signature ride and handling ensure a perfect balance of comfort and control.
C – Comprehensive Safety
Equipped with Level 1 Advanced Driver Assistance System (ADAS), the All-New Saga offers nine intelligent safety functions including Autonomous Emergency Braking (AEB), Rear Collision Warning (RCW), Door Opening Warning (DOW), Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), Intelligent High Beam Control (IHBC), and Front Departure Alert (FDA). These systems work in tandem with six airbags and the PROTON Reinforced Safety Structure (RESS) with Hot Press Forming (HPF) components, offering superior rigidity and protection
O – Optimised Intelligence
A new 16-inch Integrated Dual Screen merges the digital instrument cluster and infotainment display, now compatible with wireless Apple CarPlay® and Android Auto. Everyday convenience is enhanced through smart functions such as auto headlamps, Follow-Me-Home lighting, and headlamps levelling
N – Next-Gen Style
The All-New Saga features a Full LED Projector Headlamp with Daytime Running Lamps, Full LED Rear Taillight Bar, and a refreshed modern interior. A bold Front Grille with ‘Sulaman Songket’ motif and two-tone 15-inch alloy wheels add to its confident stance, making it both contemporary and distinctively PROTON.
“This model represents how far PROTON has advanced — from a national carmaker to a forward-looking global brand,” Zhang added. “It’s a car created by Malaysians, for Malaysians, and now ready to showcase our engineering capability to the world.”
As the official launch draws near, PROTON will roll out a nationwide promotional campaign featuring media collaborations, social content, and livestream events that highlight the story behind Malaysia’s most iconic sedan reborn.
To learn more about the All-New Proton Saga, visit PROTON’s official website to register your interest and follow @ProtonCarsOfficial on all major social media platforms for the latest updates, promotions, and exclusive previews.
