Nestle Philippines has made available a ready-to-drink option for its famous Bear Brand Adult Plus. As the name implies, Bear Brand Adult Plus is for adults and the existing range is in powdered format. The new RTD option makes it convenient for consumers to consume liquid milk on-the-go.
Using the same approach, Nestle has earlier introduced Bear Brand Fortified Ready-To-Drink for children. The RTD milk is fortified with vitamin C, zinc, calcium and protein.
The Nestle Bear Brand examples show dairy brands can transform their powdered milk range into RTD to target new consumption occasions and to premiumise their product portfolio.