High gear collaboration celebrating strength, endurance, and recovery – with nationwide consumer promotions across Singapore
Singapore, 5 November 2025 – Building on its commitment to empower active lifestyles and performance recovery, 100PLUS PRO High Protein, Singapore’s number one isotonic drink with added protein and BCAAs, has teamed up with Netflix’s Physical: Asia series – a competition reality show featuring elite athletes from eight countries battling for national pride in grueling tests of strength and endurance – bringing together two champions of performance, endurance, and resilience.
This partnership brings together two champions of endurance and resilience, inspiring everyday athletes and achievers to “Unlock their 100” and rise stronger through peak hydration and recovery.
Hydration Engineered for Peak Performance
The non-carbonated 100PLUS PRO High Protein is formulated to support hydration and promote muscle recovery during and after physical activities. Formulated based on nutritional science, it combines hydration with top-quality functional ingredients that aid muscle recovery and sustained energy, featuring:
- 10 grams of protein with 2 grams of Branched Chain Amino Acids (BCAA) per 500-ml bottle, both derived from Whey Protein Isolate, a high-quality protein source extensively used in sports and health nutrition.
- Electrolytes, which replenish what the body loses through sweat to maintain hydration balance.
- BVitamins (B3, B6, and B12), which all contribute to the reduction of tiredness and fatigue. In addition, Vitamin B3 helps to release energy from proteins, fats and carbohydrates, while Vitamin B6 is important for the production of energy. Both Vitamin B6 and Vitamin B12 help in the formation of red blood cells.1
Research shows that consuming protein during and after a fitness activity enhances recovery, growth and maintenance of muscle mass2, while BCAAs mitigate muscle damage and aid recovery between exercise sessions.3
According to Healthhub.sg based on the average Singaporean weight, 10 grams of protein is approximately one-fifth of the daily protein requirement typically recommended for adults aged 18 to 49.4
For fitness enthusiasts mindful of their nutritional intake, 100PLUS PRO High Protein is lower in sugar, has a low Glycemic Index (GI), carries the Healthier Choice Symbol from the Health Promotion Board (HPB), and is Halal-certified.
When Hydration Meets Storytelling
100PLUS PRO and Netflix’s Physical: Asia unite in a dynamic collaboration that celebrates the strength of the human spirit – from everyday athletes to elite competitors. As Southeast Asia’s leading isotonic brand, 100PLUS is built on the values of perseverance, endurance, and rising stronger through challenges.
These same qualities are at the core of Physical: Asia, Netflix’s first-ever nation-vs-nation showdown, where eight countries face off in high-stakes tests of strength, strategy, and teamwork. Set in grand, cinematic arenas inspired by Korean and pan-Asian heritage, the series celebrates resilience, passion, and national pride.
Together, 100PLUS PRO and Physical: Asia spotlight individuals who push boundaries and perform under pressure– where hydration meets heart, and recovery powers resilience.
In Singapore, 100PLUS has long been part of the nation’s active lifestyle – from school sports days to national-level competitions. Physical: Asia mirrors that same spirit seen in Singaporeans who show up, push harder, and never back down. With 100PLUS PRO High Protein, the brand continues to support this journey by offering hydration and recovery solutions that meet real needs, whether for marathon training or everyday activity. The partnership with Netflix brings this energy to life, inspiring communities to keep striving and rising stronger.
Exclusive Promotions – Physical: Asia x 100PLUS PRO High Protein
To mark the launch of this collaboration with the Netflix series, 100PLUS is rolling out a series of promotions across Singapore for consumers from November to December 2025 – bringing the energy of the Physical: Asia arena to local gyms, supermarkets, and online retail platforms.
In-store Promotion
- Limited-Edition 100PLUS PRO High Protein Dumbbell Bottle Premiums
- Available exclusively at selected FairPrice and Sheng Siong outlets.
- Consumers who purchase three bottles of 100PLUS PRO High Proteinwill receive a limited-edition 2.2L 100PLUS PRO High Protein Dumbbell Bottles Premiums designed for both hydration and strength training.
E-commerce
- Limited-Edition Physical: Asia x 100PLUS PRO High Protein Fitness Towels
- Available exclusively online via RedMart and Amazon.
- Shoppers who purchase four bottles of 100PLUS PRO High Protein online will receive an exclusive Physical: Asia x 100PLUS PRO High Protein fitness towel, perfect for workouts and everyday fitness routines.
Gym Partnership
- 100PLUS PRO High Protein availability in gyms islandwide
- Starting December, 100PLUS PRO will be available in vending machines across more than 180 gyms islandwide, including Anytime Fitness outlets.With convenient access and a special promotional price of S$2.95 per bottle, gym-goers can stay refreshed and supported throughout their fitness journey.
Follow 100PLUS Singapore on Facebook or @100plus_singapore on Instagram for more updates.
1. “B Vitamins”, Harvard T.H. Chan School of Public Health, https://www.hsph.harvard.edu/nutritionsource/vitamins/vitamin-b/
2. “Protein for exercise and recovery”, National Library of Medicine, National Centre for Biotechnology Information, https://pubmed.ncbi.nlm.nih.gov/20048505/
3. Morse, T., S. Willoughby, D. (2019). Efficacy of BCAA supplementation for exercise performance and recovery: a narrative review. J. Nutr. Health. Food Eng., 9(3), 128‒133.
4. “Why Protein Is More Important Than You May Think, And 5 Common Protein Myths”, Healthhub.sg, https://www.healthhub.sg/live-healthy/why_protein_is_important
