Kuala Lumpur, 25 May 2018 – 7-Eleven Malaysia, the largest convenience store chain in the country, recently organized a baking session for Persatuan Wanita & Ibu Tunggal Nur Iman Kuala Lumpur & Selangor (PWITUS), with the support of its startup, NGOHub Asia.
Located in Batu Caves, Selangor, PWITUS is formed in 2009 by Sheilla Tukimin, and is targeted at supporting women to sustain themselves independently. The non-profit organization coordinates a variety of learning and sustainability programs for the community to expand their knowledge and gain more skillsets, as well as provide resources and utilities needed for them to run a business and earn income. Till date, the organization has more than 600 members, all of which consists of single mothers and women who are widowed, divorced, or disabled.
An experienced baker was invited to conduct the baking session where about 20 participants were present. They were taught the techniques on how to make Florentine biscuits – a pastry which consists of nuts and seeds – using Florentine powder, sunflower seeds, sliced almonds, black sesame, and pumpkin seeds. The purpose of this activity was to teach the community how to make baked goods that they can sell to the public for extra income, especially during the month of Ramadhan when the preparation for the coming Hari Raya Aidilfitri is much astir.
Ronan Lee, General Marketing Manager of 7-Eleven Malaysia said, “It is truly a pleasure to be able to fulfil our part for these remarkable women who have been through much hardship. We aspire to inspire women to better and take charge of their own lives, and knowing that the change we make motivates us to extend our help further to those who need us, as it is our aspiration to continue to be Always There For You.”
The organization currently seeks funds to get larger kitchen appliances that would provide the community an opportunity to run their own business by selling baked goods.
About 7-Eleven Malaysia
7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 33 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,200 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.