Gallop into prosperity with Old Seng Choong’s Year of the Horse auspicious collection

Honouring the spirit of family, unity and abundance with a curated selection of festive treats crafted to welcome a flourishing Year of the Horse

Singapore, 18 December 2025 – Chinese New Year, also known as the Spring Festival, is a cherished celebration of family, renewal, and enduring traditions. As one of the most significant occasions in the Chinese calendar, the festive season invites loved ones to come together in unity and honour the cultural heritage passed down through generations. It is a time filled with well-wishes for good fortune, health, and happiness – auspicious blessings that set a hopeful tone for the year ahead. 

At Old Seng Choong, Chinese New Year holds a significant place in the brand’s heritage. Founded by renowned pastry chef Daniel Tay as a tribute to his father – a dedicated baker and confectioner for over 30 years – Old Seng Choong continues to uphold this legacy by creating traditional festive treats that bring families together for life’s most memorable celebrations. 

The values of family, unity, and tradition have been at the heart of Old Seng Choong since its inception. Its thoughtfully crafted festive collection is designed not only to delight the senses, but also to serve as a heartfelt reminder of the precious moments shared with loved ones during Chinese New Year. 

In celebration of the Year of the Horse, Old Seng Choong presents a vibrant collection featuring auspicious flavours and exquisite gift-ready packaging inspired by the horse – a powerful symbol of vitality, progress, and abundance. Each Chinese New Year item, excluding Nian Gao, comes elegantly presented with a limited-edition scarf, making every gift an expression of well-wishes for swift success and prosperity in the year ahead.

A Premium Delight for Festive Gatherings

Applewood Bak Kwa – S$68.80 (New, Premium Highlight)

A seasonal favourite returns with an elevated twist – the Applewood Bak Kwa, Old Seng Choong’s premium showcase for the Year of the Horse. Expertly marinated with the brand’s in-house blend and smoked over fragrant applewood, this bak kwa boasts a rich, smoky aroma and a tender bite that sets it apart. Each slice is individually vacuum-packed for freshness and beautifully presented in an auspicious horse-themed gift box, making it a luxurious treat for gifting or sharing with loved ones.

Old Seng Choong Bak Kwa (Box of 480g):

1. 1.  Applewood Bak Kwa – S$68.80 (New, Premium Highlight) 
   2. Traditional Bak Kwa – S$45.80
   3. Truffle Bak Kwa – S$48.80

Crispy Tokens of Affection

Egg Rolls – S$9.80 (New)

A staple during Chinese New Year, Egg Rolls, also known as “love letters”, are cherished not only as a fragrant, crispy delight but also for its romantic origins. Traditionally used by young lovers to exchange secret messages, they symbolise heartfelt sentiments taken to heart. Old Seng Choong’s brand-new Egg Rolls are presented in vibrant packaging featuring iconic Singapore landmarks, making them a festive choice for gifting this season. 

A Spirited New Flavour to Usher in the Year of the Horse

Mandarin Orange Pineapple Tarts (12 pcs) – S$45.80 (Back by Popular Demand)

Leading this year’s collection is the Mandarin Orange Pineapple Tarts, crafted specially for Chinese New Year, brought back by popular demand. Inspired by the tradition of presenting mandarin oranges as blessings of wealth and good fortune, this refreshing twist combines tangy mandarin with luscious pineapple jam encased in Old Seng Choong’s signature buttery crust.

In Hokkien, pineapple – “Ong Lai” – symbolises “fortune come”, and the addition of mandarin elevates this auspicious meaning even further. Bright, fragrant, and wonderfully festive, these Mandarin Orange Pineapple Tarts make an auspicious centrepiece on every reunion table and a thoughtful gift in the Year of the Horse.

A Festive Variety of Old Seng Choong Pineapple Tarts

Presented in beautifully designed horse-themed boxes, each set of Old Seng Choong’s Pineapple Tarts contains 12 generous pieces, perfectly shaped and meticulously baked to golden perfection. All Pineapple Tart boxes come accompanied by a limited-edition scarf featuring auspicious motifs and a spirited horse illustration symbolising joy and abundance in the Chinese New Year. Each of the three pineapple tart variants comes with a tart shell shaped in festive Chinese New Year motifs, to usher in prosperity, fortune, and good luck.

Old Seng Choong Pineapple Tarts (Box of 12 pieces):

1. 1. Mandarin Orange Pineapple Tarts – S$45.80 (Back by Popular Demand)
   2. Original Pineapple Tarts – S$38.80
   3. Truffle Bak Kwa Pineapple Tarts – S$45.80
   4. Assorted Pineapple Tarts – S$42.80

Traditional Chinese New Year Treats Filled with Familiar Comfort

Beyond the festive favourites, Old Seng Choong continues to honour Chinese culinary traditions with its selection of classic cakes beloved for generations. These nostalgic treats evoke warmth, abundance, and the familiar comforts of home – perfect for enjoying with family or gifting to those who appreciate timeless flavours. 

Old Seng Choong Traditional Chinese New Year Treats:

1. 1. Red Date Cake (750g) – S$38.80
   2. Carrot Cake (Traditional, 750g) – S$38.80
   3. Yam Cake (Traditional, 750g) – S$38.80
   4. Nian Gao (Traditional, 600g) – S$38.80
   5.  Kueh Lapis (450g) – S$42.80
   6. Prune Lapis (450g) – S$48.80

The Old Seng Choong traditional Chinese New Year treats – Yam Cake, Carrot Cake, Nian Gao and Red Date Cake, are available for pre-order from 18 December 2025. At the same time, the other selections can be purchased both in-store and on Old Seng Choong’s official website. The collection of traditional Chinese New Year treats begins on 5 January 2026.

Auspicious Scarf for 2026 – Inspired by the Spirited Vitality of the Horse

Every item in this year’s collection is beautifully encased in packaging inspired by the vitality and elegance of the Horse. The rich red-and-blue colour palette, gold accents, and dynamic horse illustrations are designed to convey movement, momentum, and blessings of good fortune for the year ahead.