Ichitan has unveiled its new Sweetscape Series, designed to capture the imagination of young consumers who crave playful indulgence. The range, sold in Indonesia, features pastel‑coloured flavoured milk in whimsical, dreamy tastes — including Pink Milk, inspired by Thailand’s beloved sweet Nom Yen and Candy Cloud Milk, reminiscent of the nostalgic sweetness of cotton candy. In Thailand, Nom Yen is a sweet, creamy iced drink made with milk and sala syrup, giving it its signature pastel pink colour.
With its vibrant look and fun flavours, the Sweetscape Series perfectly blends trendiness with comfort, making it a delightful treat for the youthful crowd.
