IKEA introduces GREJSIMOJS, a 33-piece collection designed to celebrate the joy and importance of play for everyone at every age, in every home
KUALA LUMPUR, 11 February 2026 – At IKEA, play is not just for children. It is a natural part of everyday life that helps people unwind, connect and express themselves. With the launch of GREJSIMOJS (a colloquial term meaning “thingamajig”), IKEA brings playful design into Malaysian homes through a collection of everyday objects designed to spark imagination and moments of joy.
Inspired by insights from the IKEA Play Report, which highlights how play can reduce stress, boost creativity and bring people together, the GREJSIMOJS collection embraces tactile textures, expressive shapes and cheerful colours. Each piece is designed to add personality to the home while remaining practical, functional and easy to live with.
From familiar favourites to unexpected details, the collection encourages playful interaction throughout the home. The iconic MAMMUT chair, first introduced 30 years ago, gets a whimsical update with furry chair covers in bright pink or blue. Storage solutions take on the form of friendly cats, while speaker designs are inspired by playful mice in purple or green. A classic storage pouffe reveals a cheeky inner “monster” when opened, and a rocking horse reimagined as a bird blurs the line between sculpture and toy.
“In Malaysia, our homes are where we spend time together, unwind after long days and create everyday moments with the people we care about,” said Malcolm Pruys, Country Retail Director, IKEA Malaysia. “GREJSIMOJS reflects our belief that play should feel natural and accessible, not something extra or complicated. Through playful yet functional design at affordable prices, we hope to inspire Malaysians to create homes that feel more expressive, comfortable and full of life for children and adults alike.”
Designed to be seen, touched and enjoyed, GREJSIMOJS pieces are made to blend seamlessly into the home, long after playtime is over.
“GREJSIMOJS is meant to be a visible part of the home furnishing, with objects that are beautifully designed to fit the home, even after the children have gone to bed,” said Anna Granath, Range Identity Leader for IKEA. “Our designers had the freedom to play when creating this collection, bringing together both adult and child perspectives – from a statement rug that doubles as a landscape for crawling children, to objects that invite curiosity at any age.”
The designers also drew from their own childhood memories, some remembering the objects in the home they wanted to play with but were not allowed to touch, recreating them for a home where nothing is off limits. Others were inspired by the function of an object, for instance how the turn of a lamp began to resemble the head of a gentle giraffe casting a soft night light.
The Freedom to Play
GREJSIMOJS is rooted in extensive research on how people play and why it matters. While children and adults today spend less time on physical play, the IKEA Play Report shows that many parents want to play more with their children but face challenges such as limited time, space and inspiration.
To address this, IKEA developed IKEA Playtypes, a framework that identifies five natural ways people engage with play: Explore, Create, Imagine, Move and Compete. Designed with these playtypes in mind, the GREJSIMOJS collection helps create an environment that encourages play organically with objects that invite touch, movement and curiosity, in a home that is meant to be lived in.
The IKEA GREJSIMOJS collection will be available across all IKEA Malaysia stores at IKEA Damansara, IKEA Cheras, IKEA Tebrau and IKEA Batu Kawan as well as online at IKEA.my from 12 February 2026.
