Indonesia’s Mayora Indah has unveiled a new carton packaging for its flagship RTD tea brand, Pucuk Harum. Offered in a convenient 300ml size, this new format not only broadens the brand’s packaging portfolio but also creates fresh consumption occasions. The compact carton is designed to appeal to on‑the‑go consumers, making it easier to enjoy Pucuk Harum in settings such as schools, offices and outdoor activities.
The move also reflects the brand’s strategy to diversify formats beyond PET bottles, reinforcing its presence in the competitive RTD tea segment.
In a new collaboration, Pucuk Harum has teamed up with XXI Café, part of Cinema XXI, to introduce Pucuk Mango Bliss. This refreshing drink combines Pucuk Harum tea with aloe vera jelly and a burst of mango flavour.
