Aice has launched what is know as Indonesia’s first ice cream in a standing pouch. The ice cream features nata de coco for the added texture and comes in grape flavour.
The new Aice Slurpee Grape looks like the slushies introduced by Coca-Cola Japan – Coca-Cola Frozen Lemon and the Fanta Frozen – back in 2018. There are other similar innovations in this space selling selling in a flexible pouch. It appears Aice is taking the same route of blurring the category between beverage and ice cream.