Calbee Wings Food, the joint venture between Calbee and Indonesia’s Wings Food, is going premium with Potabee Black Truffle. Apparently, the latest snack was so popular that it was temporarily out of stock. Calbee Wings Food introduced Wagyu Beef Steak in 2020 but we didn’t see wagyu beef having the same impact as truffle. In Thailand, Lay’s has launched its Truffle potato chips to much fanfare. Truffle seems to do the trick in both markets.