Mondelez’s Halls XS sugar-free cooling candy has partnered with Singha to incorporate Singha Lemon Soda and Singha Ume Lemon Soda flavours into Halls XS. The new Halls XS Singha Lemon Soda is described as a tangy, invigorating and bursting with full lemon aroma.
By transforming soft drinks into candy flavours, beverage brands expand their presence into the confectionery aisle and capture impulse buyers. The novelty sparks curiosity, as consumers are eager to experience a familiar drink in a new format. Since candy often targets younger audiences, soda‑inspired flavours resonate strongly with them. At the same time, this crossover boosts brand visibility and reinforces recognition across categories.
