Peppermint Field, a Thai wellness brand by Bertram (1958) Co., Ltd., best known for its nasal inhalers and essential oil products, has introduced Peppermint Field Fresh Up Lemon, a functional shot beverage to ease stomach discomfort, targeting Thais who often eat until they feel bloated.
The launch signals Bertram (1958)’s entry into the functional shot drink category. Made with natural extracts such as peppermint, ginger, apple cider vinegar and fennel seed powder, the beverage is designed to ease bloating, support digestion, and refresh the stomach — all without added sugar. Each 50ml shot is priced at THB 30.
The shot format is designed for consumers seeking self‑medication solutions. The primary target groups include: Gen Y, who often experience stress and poor digestion and are looking for new remedies; older adults, who struggle with indigestion and prefer non‑medicine alternatives; and Gen Z, who frequently indulge in buffets, late‑night meals, and social gatherings, and often suffer from bloating as a result.
