Nestlé Indonesia has introduced Nescafé Kopi Kental, a new instant coffee variant in liquid format that blends concentrated coffee with Carnation sweetened condensed milk to deliver the familiar taste of a traditional warkop (coffee stall) beverage. With the condensed milk already incorporated into the formula, consumers can now enjoy the authentic warkop style experience conveniently at home, without the need to add extra ingredients apart from water.
This launch builds on Nestlé Indonesia’s earlier efforts to promote Carnation sweetened condensed milk through affordable sachet packaging. By pairing Carnation with the popular Nescafé brand, Nestlé strengthens the visibility of its condensed milk line while expanding its usage occasions.
The new innovation also highlights the ingenuity of Nestlé’s team in adapting the popular liquid coffee concentrate format to suit the Indonesian market by seamlessly combining coffee with sweetened condensed milk.
