NR Instant Produce PCL, a global leader in manufacturing, distributing, and exporting Asian food products, as well as a trusted Original Equipment Manufacturer (OEM) service provider, has unveiled a the world’s first pink sriracha sauce at THAIFEX – Anuga Asia 2026.
The new ZAAP Highland Pink Sriracha Hot Chilli Sauce sets itself apart from other sriracha products with a bold pink hue. Designed to stand out, spark sharing and generate buzz on social media, this vibrant twist taps into the growing consumer fascination with visually striking food ingredients — from the bright green of matcha to the vivid purple of ube or purple yam.
ZAAP Highland Pink Sriracha Hot Chilli Sauce (470ml) is vegan‑friendly, gluten‑free, and contains no MSG, artificial flavours, or artificial colours. Its striking pink hue is naturally derived from hibiscus.
