Sitthinan Co., Ltd. has unveiled Pine Brand Eatzy, its latest semi‑instant vermicelli cup, debuting two new flavours — Spicy Seafood Salad and Tom Yum Shrimp — at THAIFEX–ANUGA ASIA 2026.
The range now offers four distinct cup vermicelli flavours, all positioned as 0% fat, low‑sugar, health‑friendly options.
The launch also introduced mascot, symbolizing 100% mung bean vermicelli with a cheerful, health‑minded personality designed to connect with younger consumers.
Pine Brand Eatzy is now available through multiple retail channels including Go Wholesale, Villa Market, Mitsukoshi Depachika, Maxmart, Bangbon Supercenter and Foodland.
